Social efficiency of small and medium business: communication aspect

نویسندگان

چکیده

The authors propose an approach to assessing the social efficiency of small and medium businesses relevant in context current risks entrepreneurial activity. article gives author’s interpretation concept business, where considerable role is assigned corporate responsibility as element efficiency. analyze key activity that affect describe connection such with communication various actors business environment. In final part work, represent results a study (survey executives, N=412) devoted analysis relationship between medium-sized audiences. It has been found representatives are aware impact on profitability enterprise long term. Besides, it was revealed implementation performance indicators linked by management enterprises other organizations personnel, though significant respondents also noted importance consumers.

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ژورنال

عنوان ژورنال: ??????????????

سال: 2022

ISSN: ['2313-0881']

DOI: https://doi.org/10.21453/2311-3065-2022-10-4-120-129